APA (7th ed.) Citation

SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.

Chicago Style (17th ed.) Citation

SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.

MLA (8th ed.) Citation

SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.

Warning: These citations may not always be 100% accurate.