Cita APA (7a ed.)

SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.

Cita Chicago Style (17a ed.)

SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.

Cita MLA (8a ed.)

SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.