Cita APA

SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.

Citación estilo Chicago

SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.

Cita MLA

SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.

Warning: These citations may not always be 100% accurate.