SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.
Chicago Style (17th ed.) CitationSHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
ציטוט MLASHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.