SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.
Čikaški stil citiranja (17. izdanje)SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
MLA način citiranja (8. izdanje)SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
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