SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.
Chicago Style (17. basım) AtıfSHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
MLA (8th ed.) AtıfSHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
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