SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.
Chicago Style (17th ed.) CitationSHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
MLA引文SHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
警告:这些引文格式不一定是100%准确.