Promotion Management & Marketing Communications

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Bibliographic Details
Main Author: SHIMP, Terence
Format: Umum
Language:Asing
Published: The Dryden 1993
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id oai:lib.uajy.ac.id:0000012335
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000123351999-12-28 07:47:04.000Promotion Management & Marketing CommunicationsSHIMP, TerencePROMOTION MANAGEMENTThe Dryden1993Umumxxii, 682 p bib.; il.; ind. 24658.82 SHI pAsinghttps://siquest.uajy.ac.id/description/0000012335
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic PROMOTION MANAGEMENT
spellingShingle PROMOTION MANAGEMENT
SHIMP, Terence
Promotion Management & Marketing Communications
description
format Umum
author SHIMP, Terence
author_facet SHIMP, Terence
author_sort SHIMP, Terence
title Promotion Management & Marketing Communications
title_short Promotion Management & Marketing Communications
title_full Promotion Management & Marketing Communications
title_fullStr Promotion Management & Marketing Communications
title_full_unstemmed Promotion Management & Marketing Communications
title_sort promotion management & marketing communications
physical xxii, 682 p bib.; il.; ind. 24
publisher The Dryden
publishDate 1993
callnumber-raw 658.82 SHI p
callnumber-search 658.82 SHI p
_version_ 1740835401201876992