Promotion Management & Marketing Communications

Míreanna comhchosúla

• Integrated marketing communication in advertising and promotion
  de réir: Shimp, Terence A.
  Foilsithe / Cruthaithe: (2007)
• Advertising and Promotion An Integrated Marketing Communications Perspective
  de réir: Belch, George E., et al.
  Foilsithe / Cruthaithe: (2007)
• Promotion
  de réir: DOMMERMUTH, William P
  Foilsithe / Cruthaithe: (1989)
• Integrated Advertising, Promotion, and Marketing Communications
  de réir: Clow, Kenneth E.
  Foilsithe / Cruthaithe: (2007)
• Sales Promotion Management
  de réir: QUELCH, John A
  Foilsithe / Cruthaithe: (1989)