APA (7th ed.) Citation

BURNETT, J. J. (1984). Promotion Management A Strategic Approach John J. Burnett. West Publishing Company.

Chicago Style (17th ed.) Citation

BURNETT, John J. Promotion Management A Strategic Approach John J. Burnett. West Publishing Company, 1984.

MLA (8th ed.) Citation

BURNETT, John J. Promotion Management A Strategic Approach John J. Burnett. West Publishing Company, 1984.

Warning: These citations may not always be 100% accurate.