APA (7th ed.) Citation

(1992). Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall.

Chicago Style (17th ed.) Citation

Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.

MLA (8th ed.) Citation

Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.

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