Cita APA (7a ed.)

(1992). Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall.

Cita Chicago Style (17a ed.)

Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.

Cita MLA (8a ed.)

Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.