(1992). Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रReadings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.
एमएलए (8वां संस्करण) प्रशस्ति पत्रReadings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.
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