(1992). Readings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall.
Chicago Style (17th ed.) CitationReadings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.
MLA citiranjeReadings In Marketing Management Edited By Philip Kotler; Keith K.cox. Prentice-Hall, 1992.
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