APA (7th ed.) Citation

MENTZER, J. T. (1985). Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

MENTZER, John T. Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich, 1985.

MLA (8th ed.) Citation

MENTZER, John T. Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich, 1985.

Warning: These citations may not always be 100% accurate.