MENTZER, J. T. (1985). Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich.
Cita Chicago Style (17a ed.)MENTZER, John T. Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich, 1985.
Cita MLA (8a ed.)MENTZER, John T. Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich, 1985.
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