MENTZER, J. T. (1985). Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich.
Lua i Stíl Chicago (17ú heag.)MENTZER, John T. Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich, 1985.
Lua MLA (8ú heag.)MENTZER, John T. Readings In Marketing Today John T. Mentzer And Forcast S Carter. Harcourt Brace Jovanovich, 1985.
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