APA (7th ed.) Citation

QUELCH, J. A. (1989). Sales Promotion Management. Prentice-Hall.

Chicago Style (17th ed.) Citation

QUELCH, John A. Sales Promotion Management. Prentice-Hall, 1989.

MLA (8th ed.) Citation

QUELCH, John A. Sales Promotion Management. Prentice-Hall, 1989.

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