CLANCY, K. J. (1994). Simulated Test Marketing Technology For Launching Succesful New Products Kevin J. Clancy Robert S. Shulman, Marianne M. Wolf. Lexington Books.
Citace podle Chicago (17th ed.)CLANCY, Kevin J. Simulated Test Marketing Technology For Launching Succesful New Products Kevin J. Clancy Robert S. Shulman, Marianne M. Wolf. Lexington Books, 1994.
Citace podle MLA (8th ed.)CLANCY, Kevin J. Simulated Test Marketing Technology For Launching Succesful New Products Kevin J. Clancy Robert S. Shulman, Marianne M. Wolf. Lexington Books, 1994.
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