CLANCY, K. J. (1994). Simulated Test Marketing Technology For Launching Succesful New Products Kevin J. Clancy Robert S. Shulman, Marianne M. Wolf. Lexington Books.
Cita Chicago Style (17a ed.)CLANCY, Kevin J. Simulated Test Marketing Technology For Launching Succesful New Products Kevin J. Clancy Robert S. Shulman, Marianne M. Wolf. Lexington Books, 1994.
Cita MLA (8a ed.)CLANCY, Kevin J. Simulated Test Marketing Technology For Launching Succesful New Products Kevin J. Clancy Robert S. Shulman, Marianne M. Wolf. Lexington Books, 1994.
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