APA (7th ed.) Citation

KOTLER, P. (1989). Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press.

Chicago Style (17th ed.) Citation

KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.

MLA (8th ed.) Citation

KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.

Warning: These citations may not always be 100% accurate.