Cita APA (7a ed.)

KOTLER, P. (1989). Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.

Cita MLA (8a ed.)

KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.