KOTLER, P. (1989). Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press.
Lua i Stíl Chicago (17ú heag.)KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.
Lua MLA (8ú heag.)KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.
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