KOTLER, P. (1989). Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.
एमएलए (8वां संस्करण) प्रशस्ति पत्रKOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.
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