KOTLER, P. (1989). Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press.
Čikaški stil citiranja (17. izdanje)KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.
MLA način citiranja (8. izdanje)KOTLER, Philip. Social Marketing Strategies For Changing Public Behavior Philip Kotler, Eduardo L. Roberto. the Free Press, 1989.
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