CRAVENS, D. W. (1983). Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin.
Chicago Style (17th ed.) CitationCRAVENS, David W. Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin, 1983.
MLA (8th ed.) CitationCRAVENS, David W. Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin, 1983.
Warning: These citations may not always be 100% accurate.