CRAVENS, D. W. (1983). Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin.
Chicago-viite (17. p.)CRAVENS, David W. Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin, 1983.
MLA-viite (8. p.)CRAVENS, David W. Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin, 1983.
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