CRAVENS, D. W. (1983). Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin.
Čikaški stil citiranja (17. izdanje)CRAVENS, David W. Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin, 1983.
MLA način citiranja (8. izdanje)CRAVENS, David W. Startegic Marketing Cases And Applications David W. Cravens And Cahles W. Lamb Jr. Richard D. Irwin, 1983.
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