SCHULTZ, D. E. (1994). Strategic Advertising Campaigns Don E. Schultz. NTC- Business Books.
Cita Chicago Style (17a ed.)SCHULTZ, Don E. Strategic Advertising Campaigns Don E. Schultz. NTC- Business Books, 1994.
Cita MLA (8a ed.)SCHULTZ, Don E. Strategic Advertising Campaigns Don E. Schultz. NTC- Business Books, 1994.
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