Παραπομπή σε μορφή APA (7η εκδ.)

KAPFERER, J. N. (1992). Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

KAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.

Παραπομπή σε μορφή MLA (8th εκδ.)

KAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.