APA (7th ed.) Citation

KAPFERER, J. N. (1992). Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press.

Chicago Style (17th ed.) Citation

KAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.

MLA (8th ed.) Citation

KAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.

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