KAPFERER, J. N. (1992). Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press.
Style de citation Chicago (17e éd.)KAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.
Style de citation MLA (8e éd.)KAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.
Attention : ces citations peuvent ne pas être correctes à 100%.