KAPFERER, J. N. (1992). Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press.
Chicago (17e ed.) BronvermeldingKAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.
MLA (8e ed.) BronvermeldingKAPFERER, Jean Noel. Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer. the Free Press, 1992.
Let op: Deze citaties zijn niet altijd 100% accuraat.