Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer

Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer

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Bibliografische gegevens
Hoofdauteur: KAPFERER, Jean Noel
Formaat: Umum
Taal:Asing
Gepubliceerd in: the Free Press 1992
Onderwerpen:
BRAND NAME PRODUCTS-MANAGEMENT
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id oai:lib.uajy.ac.id:0000013999
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spelling oai:lib.uajy.ac.id:00000139992018-08-16 00:00:00.000Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel KapfererKAPFERER, Jean NoelBRAND NAME PRODUCTS-MANAGEMENTthe Free Press1992Umumv, 341 p bib.; ind. 23 cm658.834 3 kap sAsinghttps://siquest.uajy.ac.id/description/0000013999
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic BRAND NAME PRODUCTS-MANAGEMENT
spellingShingle BRAND NAME PRODUCTS-MANAGEMENT
KAPFERER, Jean Noel
Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
description
format Umum
author KAPFERER, Jean Noel
author_facet KAPFERER, Jean Noel
author_sort KAPFERER, Jean Noel
title Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
title_short Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
title_full Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
title_fullStr Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
title_full_unstemmed Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
title_sort strategic brand management: new aproaches tp creating and evaluating brand equity jean-noel kapferer
physical v, 341 p bib.; ind. 23 cm
publisher the Free Press
publishDate 1992
callnumber-raw 658.834 3 kap s
callnumber-search 658.834 3 kap s
_version_ 1740836494227013632

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