Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer

Uloženo v:

Podrobná bibliografie
Hlavní autor:	KAPFERER, Jean Noel
Médium:	Umum
Jazyk:	Asing
Vydáno:	the Free Press 1992
Témata:	BRAND NAME PRODUCTS-MANAGEMENT
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

PINJAM

Podobné jednotky

Strategic brand management: building, measuring, and managing brand equity
Autor: Keller, Kevin Lane, a další
Vydáno: (1998)

Strategic brand management: building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (1998)

Strategic Brand Management : Creating And Sustaining Brand Equity Long Term / Jean-noel Kapfere
Vydáno: (1997)

Strategic brand management. : Building, measuring, and managing brand equity.
Vydáno: (1998)

Strategic brand management. : building, measuring, and managing brand equity.
Autor: Keller, Kevin Lane
Vydáno: (1998)

Primal brandingPatrick Hanlon
Autor: Hanlon, Patrick
Vydáno: (2006)

Harvard business review on brand management
Vydáno: (1999)

The brand mindsetDuane E. Knapp; penerjemah: Sisnuhadi
Autor: Knapp, Duane E.
Vydáno: (2002)

The Brand marketing bookcreating managing and extending the value of your brandJoe Marconi
Autor: MARCONI, Joe
Vydáno: (2000)

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
Autor: KAPFERER, Jean-Noel
Vydáno: (1994)

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
Autor: KAPFERER, Jean-Noel
Vydáno: (1994)

Hi-Tech Hi-Touch brandingcreating brand power in the age of technologyPaul Temporal, K.C. Lee
Autor: Temporal, Paul
Vydáno: (2001)

Brand management 13 strategi untuk mengembangkan merek anda
Autor: TAI, Jacky, a další
Vydáno: (2012)

Managing brand equity. : Capitalizing on the value of a brand name.
Autor: Aaker, David A.
Vydáno: (1991)

Creating & sustaining brand equityAspek manajerial dan akademis dari branding
Autor: Dewi, Ike Janita
Vydáno: (2009)

Perang merek: 10 hukum untuk membangun
Autor: DALESSANDRO, David F.
Vydáno: ()

Strategic brand management: building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2013)

Brands and branding
Autor: Brown, Stephen
Vydáno: (2016)

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
Autor: Keller, Kevin Lane
Vydáno: (2016)

Harvard Business Review. : V. 1.: Brand management.
Vydáno: (1999)

Strategic brand management: building, measuring and managing brand equity 4th ed.
Autor: Keller, Kevin Lane
Vydáno: (2013)

Branding & Brand Longevity di Indonesia
Autor: TJIPTONO, Fandy
Vydáno: (2014)

Branding and brand longevity di Indonesia
Autor: TJIPTONO, Fandy
Vydáno: (2014)

Asias star brands / Paul Temporal
Autor: Temporal, Paul
Vydáno: (2006)

Theres no business thats not show businessMarketing in an experience cultureBernd H. Schmitt, David L. Rogers and Karen Vrotsos
Autor: Schmitt, Bernd H.
Vydáno: (2004)

Islamic branding and marketing: creating a global islamic business
Autor: Temporal, Paul
Vydáno: (2011)

Brand journalism
Autor: Bull, Andy
Vydáno: (2013)

Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
Autor: Kevin Lane Keller
Vydáno: ()

eBrands building an internet business at breakneck speed
Autor: Carpenter, Phil
Vydáno: (2000)

Designing brand identity
Autor: WHEELER, Alina
Vydáno: (2018)

Brand registration and usage in selected fmcg markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy
Autor: TJIPTONO, Fandy
Vydáno: (2010)

Positioning, diferensiasi, dan brand
Autor: Kartajaya, Hermawan
Vydáno: (2004)

Positioning, diferensiasi, dan brand
Autor: Kartajaya, Hermawan
Vydáno: (2004)

Destination branding creating the unique destination propositioned.: Nigel Morgan, Annette Pritchard, Roger Pride
Vydáno: (2003)

Building strong brands.
Autor: Aaker, David A.
Vydáno: (1996)

Perilaku perpindahan merk pada pembelian produk pemutih kulit/ Mahestu Noviandra
Vydáno: (2005)

Principles of advertising and IMCTom Duncan
Autor: Duncan, Tom, a další
Vydáno: (2005)

Branding & Brand Longevity Di Indonesia
Autor: TJIPTONO, Fandy
Vydáno: (2014)

4-D brandingThomas Gad
Autor: Gad, Thomas
Vydáno: (2001)

Building a story brand / Donald Miller
Autor: MILLER, Donald
Vydáno: (2017)