Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
Wedi'i Gadw mewn:
Prif Awdur: | KAPFERER, Jean Noel |
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Fformat: | Umum |
Iaith: | Asing |
Cyhoeddwyd: |
the Free Press
1992
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Pynciau: | |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Eitemau Tebyg
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Strategic brand management: building, measuring, and managing brand equity
gan: Keller, Kevin Lane, et al.
Cyhoeddwyd: (1998) -
Strategic brand management: building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (1998) -
Strategic Brand Management : Creating And Sustaining Brand Equity Long Term / Jean-noel Kapfere
Cyhoeddwyd: (1997) -
Strategic brand management. :
Building, measuring, and managing brand equity.
Cyhoeddwyd: (1998) -
Strategic brand management. :
building, measuring, and managing brand equity.
gan: Keller, Kevin Lane
Cyhoeddwyd: (1998)