Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer

Enregistré dans:

Détails bibliographiques
Auteur principal:	KAPFERER, Jean Noel
Format:	Umum
Langue:	Asing
Publié:	the Free Press 1992
Sujets:	BRAND NAME PRODUCTS-MANAGEMENT
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

PINJAM

Documents similaires

Strategic brand management: building, measuring, and managing brand equity
par: Keller, Kevin Lane, et autres
Publié: (1998)

Strategic brand management: building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (1998)

Strategic Brand Management : Creating And Sustaining Brand Equity Long Term / Jean-noel Kapfere
Publié: (1997)

Strategic brand management. : Building, measuring, and managing brand equity.
Publié: (1998)

Strategic brand management. : building, measuring, and managing brand equity.
par: Keller, Kevin Lane
Publié: (1998)

Primal brandingPatrick Hanlon
par: Hanlon, Patrick
Publié: (2006)

Harvard business review on brand management
Publié: (1999)

The brand mindsetDuane E. Knapp; penerjemah: Sisnuhadi
par: Knapp, Duane E.
Publié: (2002)

The Brand marketing bookcreating managing and extending the value of your brandJoe Marconi
par: MARCONI, Joe
Publié: (2000)

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
par: KAPFERER, Jean-Noel
Publié: (1994)

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
par: KAPFERER, Jean-Noel
Publié: (1994)

Hi-Tech Hi-Touch brandingcreating brand power in the age of technologyPaul Temporal, K.C. Lee
par: Temporal, Paul
Publié: (2001)

Brand management 13 strategi untuk mengembangkan merek anda
par: TAI, Jacky, et autres
Publié: (2012)

Managing brand equity. : Capitalizing on the value of a brand name.
par: Aaker, David A.
Publié: (1991)

Creating & sustaining brand equityAspek manajerial dan akademis dari branding
par: Dewi, Ike Janita
Publié: (2009)

Perang merek: 10 hukum untuk membangun
par: DALESSANDRO, David F.
Publié: ()

Strategic brand management: building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (2013)

Brands and branding
par: Brown, Stephen
Publié: (2016)

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
par: Keller, Kevin Lane
Publié: (2016)

Harvard Business Review. : V. 1.: Brand management.
Publié: (1999)

Strategic brand management: building, measuring and managing brand equity 4th ed.
par: Keller, Kevin Lane
Publié: (2013)

Branding & Brand Longevity di Indonesia
par: TJIPTONO, Fandy
Publié: (2014)

Branding and brand longevity di Indonesia
par: TJIPTONO, Fandy
Publié: (2014)

Asias star brands / Paul Temporal
par: Temporal, Paul
Publié: (2006)

Theres no business thats not show businessMarketing in an experience cultureBernd H. Schmitt, David L. Rogers and Karen Vrotsos
par: Schmitt, Bernd H.
Publié: (2004)

Islamic branding and marketing: creating a global islamic business
par: Temporal, Paul
Publié: (2011)

Brand journalism
par: Bull, Andy
Publié: (2013)

Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
par: Kevin Lane Keller
Publié: ()

eBrands building an internet business at breakneck speed
par: Carpenter, Phil
Publié: (2000)

Designing brand identity
par: WHEELER, Alina
Publié: (2018)

Brand registration and usage in selected fmcg markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy
par: TJIPTONO, Fandy
Publié: (2010)

Positioning, diferensiasi, dan brand
par: Kartajaya, Hermawan
Publié: (2004)

Positioning, diferensiasi, dan brand
par: Kartajaya, Hermawan
Publié: (2004)

Destination branding creating the unique destination propositioned.: Nigel Morgan, Annette Pritchard, Roger Pride
Publié: (2003)

Building strong brands.
par: Aaker, David A.
Publié: (1996)

Perilaku perpindahan merk pada pembelian produk pemutih kulit/ Mahestu Noviandra
Publié: (2005)

Principles of advertising and IMCTom Duncan
par: Duncan, Tom, et autres
Publié: (2005)

Branding & Brand Longevity Di Indonesia
par: TJIPTONO, Fandy
Publié: (2014)

4-D brandingThomas Gad
par: Gad, Thomas
Publié: (2001)

Building a story brand / Donald Miller
par: MILLER, Donald
Publié: (2017)