AAKER, D. A. (1992). Strategic Market Management. John Wiley & Sons.
Cita Chicago Style (17a ed.)AAKER, David A. Strategic Market Management. John Wiley & Sons, 1992.
Cita MLA (8a ed.)AAKER, David A. Strategic Market Management. John Wiley & Sons, 1992.
Precaución: Estas citas no son 100% exactas.