AAKER, D. A. (1992). Strategic Market Management. John Wiley & Sons.
Lua i Stíl Chicago (17ú heag.)AAKER, David A. Strategic Market Management. John Wiley & Sons, 1992.
Lua MLA (8ú heag.)AAKER, David A. Strategic Market Management. John Wiley & Sons, 1992.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.