APA (7th ed.) Citation

CRAVENS, D. W., & CRAVENS, D. W. (1997). Strategic Marketing. Il. Irwin.

Chicago Style (17th ed.) Citation

CRAVENS, David W., and David W. CRAVENS. Strategic Marketing. Il. Irwin, 1997.

MLA (8th ed.) Citation

CRAVENS, David W., and David W. CRAVENS. Strategic Marketing. Il. Irwin, 1997.

Warning: These citations may not always be 100% accurate.