Cita APA (7a ed.)

CRAVENS, D. W., & CRAVENS, D. W. (1997). Strategic Marketing. Il. Irwin.

Cita Chicago Style (17a ed.)

CRAVENS, David W., y David W. CRAVENS. Strategic Marketing. Il. Irwin, 1997.

Cita MLA (8a ed.)

CRAVENS, David W., y David W. CRAVENS. Strategic Marketing. Il. Irwin, 1997.