APA citiranje

CRAVENS, D. W., & CRAVENS, D. W. (1997). Strategic Marketing. Il. Irwin.

Chicago Style (17th ed.) Citation

CRAVENS, David W., and David W. CRAVENS. Strategic Marketing. Il. Irwin, 1997.

MLA citiranje

CRAVENS, David W., and David W. CRAVENS. Strategic Marketing. Il. Irwin, 1997.