APA (7th ed.) Citation

CRAVENS, D. W. (1982). Strategic Marketing David W. Cravens. Richard D. Irwin.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic Marketing David W. Cravens. Richard D. Irwin, 1982.

MLA (8th ed.) Citation

CRAVENS, David W. Strategic Marketing David W. Cravens. Richard D. Irwin, 1982.

Warning: These citations may not always be 100% accurate.