CRAVENS, D. W., & CRAVENS, D. W. (1996). Strategic Marketing Management Cases David W. Craven. Irwin.
Čikaški stil citiranja (17. izdanje)CRAVENS, David W., i David W. CRAVENS. Strategic Marketing Management Cases David W. Craven. Irwin, 1996.
MLA način citiranja (8. izdanje)CRAVENS, David W., i David W. CRAVENS. Strategic Marketing Management Cases David W. Craven. Irwin, 1996.
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