APA (7th ed.) Citation

CRAVENS, D. W. (1997). Strategic Marketing David W. Cravens And Charles W. Lamb. Richard D. Irwin.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic Marketing David W. Cravens And Charles W. Lamb. Richard D. Irwin, 1997.

MLA (8th ed.) Citation

CRAVENS, David W. Strategic Marketing David W. Cravens And Charles W. Lamb. Richard D. Irwin, 1997.

Warning: These citations may not always be 100% accurate.