Cita APA (7a ed.)

KERIN, R. A. (1995). Strategic Marketing Problems: Cases And Comments Roger A. Kerin, Robert A. Peterson. Prentice-Hall.

Cita Chicago Style (17a ed.)

KERIN, Roger A. Strategic Marketing Problems: Cases And Comments Roger A. Kerin, Robert A. Peterson. Prentice-Hall, 1995.

Cita MLA (8a ed.)

KERIN, Roger A. Strategic Marketing Problems: Cases And Comments Roger A. Kerin, Robert A. Peterson. Prentice-Hall, 1995.