KERIN, R. A. (1995). Strategic Marketing Problems: Cases And Comments Roger A. Kerin, Robert A. Peterson. Prentice-Hall.
Čikaški stil citiranja (17. izdanje)KERIN, Roger A. Strategic Marketing Problems: Cases And Comments Roger A. Kerin, Robert A. Peterson. Prentice-Hall, 1995.
MLA način citiranja (8. izdanje)KERIN, Roger A. Strategic Marketing Problems: Cases And Comments Roger A. Kerin, Robert A. Peterson. Prentice-Hall, 1995.
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