Cita APA (7a ed.)

PAYNE, A. (1993). The Essence Of Service Marketing / Adrian Payne, Series Editor: Adrian Buckley. Prentice-Hall.

Cita Chicago Style (17a ed.)

PAYNE, Adrian. The Essence Of Service Marketing / Adrian Payne, Series Editor: Adrian Buckley. Prentice-Hall, 1993.

Cita MLA (8a ed.)

PAYNE, Adrian. The Essence Of Service Marketing / Adrian Payne, Series Editor: Adrian Buckley. Prentice-Hall, 1993.