PAYNE, A. (1993). The Essence Of Service Marketing / Adrian Payne, Series Editor: Adrian Buckley. Prentice-Hall.
Lua i Stíl Chicago (17ú heag.)PAYNE, Adrian. The Essence Of Service Marketing / Adrian Payne, Series Editor: Adrian Buckley. Prentice-Hall, 1993.
Lua MLA (8ú heag.)PAYNE, Adrian. The Essence Of Service Marketing / Adrian Payne, Series Editor: Adrian Buckley. Prentice-Hall, 1993.
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