APA (7th ed.) Citation

(1995). The New Direct Marketing How To Implement A Profit-driven Database Marketing Strategy David Shepard Associates, Inc;with Individual Contributions By Rajeev Batra. Irwin Profesional Publishing.

Chicago Style (17th ed.) Citation

The New Direct Marketing How To Implement A Profit-driven Database Marketing Strategy David Shepard Associates, Inc;with Individual Contributions By Rajeev Batra. Irwin Profesional Publishing, 1995.

MLA (8th ed.) Citation

The New Direct Marketing How To Implement A Profit-driven Database Marketing Strategy David Shepard Associates, Inc;with Individual Contributions By Rajeev Batra. Irwin Profesional Publishing, 1995.